Why I Started VetStack
Veterinary medicine is changing quickly.
Over the past decade, technology has moved from being a supporting tool in practices to something that sits at the centre of how clinics operate. Practice management systems, client communication platforms, analytics tools and now AI-powered documentation are all shaping the way veterinary teams work.
At the same time, the veterinary technology landscape has become increasingly complex. New products appear regularly, each promising to improve efficiency, reduce administrative work or enhance client experience. For practices trying to navigate this growing ecosystem, understanding which technologies genuinely help and which simply add complexity is becoming more difficult.
My career has allowed me to see this challenge from multiple sides.
Earlier in my career I worked within large veterinary organisations including CVS, VetPartners and IVC Evidensia. During that time I held operational roles, including working as a Practice Group Manager, where I saw first-hand how technology decisions affect clinical teams, workflows and the day-to-day running of practices.
Later, I moved into veterinary technology companies, helping build customer success functions for platforms such as PetsApp and Lupa. These roles focused on supporting veterinary practices as they introduced new systems, adopted digital tools and adapted workflows around emerging technology.
Working across both veterinary practices and software companies provided a unique perspective. On one side were veterinary teams trying to deliver excellent clinical care while navigating an increasingly complex set of digital tools. On the other were software companies trying to build products that genuinely improve how veterinary medicine operates.
What became clear is that the gap between these two worlds is often larger than people expect.
Technology succeeds in veterinary medicine when it fits naturally into clinical workflows and supports the realities of practice life. When it does not, even well-designed products can struggle to gain traction.
VetStack was created to help bridge that gap.
The goal of VetStack is simple: to help veterinary practices make better technology decisions and to help software companies understand how their products fit within the real environment of veterinary clinics.
Through VetStack I work with veterinary practices exploring new technology, as well as software companies looking to better understand the veterinary profession and how their products are adopted in real-world clinical settings.
Veterinary technology will continue to evolve rapidly in the coming years. My hope is that VetStack can play a small role in helping that evolution happen in a way that genuinely benefits veterinary teams and the animals they care for.