← Services
For vendors and animal health companies
Competitive and market intelligence
Country landscape reports, competitor scorecards and gap analyses for teams deciding where to play in veterinary software and how to win there.
The questions it answers
Who you're really up against, market by market
Each market has its own incumbents, workarounds and rules. A competitor in one country can be irrelevant in the next.
- Who are the real competitors in each market, including the ones that don't look like competitors?
- What do practices there already use, and what would make them switch?
- Which features are hygiene, and which are real differentiators?
- What rules shape client messaging, data and pricing in that market?
- How should field and sales teams position against each competitor?
What you get
Deliverables
- Country landscape reportsMarket structure, competitors, buying behaviour and timing hooks for one market.
- Multi-market competitor gridsSide-by-side coverage across countries and product categories.
- Competitor scorecardsA short, comparable profile for each competitor that matters.
- Gap analysesYour product against a named competitor or category, feature by feature.
- Field sales guidesPlays, positioning and objection handling for sales and field teams.
- Regulatory briefsPlain-English summaries of the rules that affect your product in a market.
Coverage
Markets covered to date
- UK and Ireland
- United States
- Canada
- Spain
- Germany
- Italy
- Australia
- New Zealand
- Japan
Other markets on request. Programmes of four or more markets can include volume pricing and scheduled refreshes.
Recent work
Selected engagements
Eight-market competitor gridFor a global animal health company's practice software, across four product categories.
Country reports and a field sales guideLandscape reports and sales enablement for a client communications product.
Post-acquisition intelligence briefLeadership briefing profiling four PMS platforms for a farm and veterinary software group.